Pediatric/Adult Nutrition
Description:
Print/Digital Collateral
Fire & Rain had a long-standing relationship with Mead Johnson Nutrition. Our team worked with a number of brand managers under the company umbrella including Enfamil®, Nutramigen®, PurAmino™, EnfaCare® and more.
The projects we created were delivered through medical channels with varying audiences of healthcare professionals, c-suite executives and parents alike. We also had a unique working relationship with the hospital sales team, partnering on print collateral, packaging, digital CLMs on the VEEVA platform, web events and conference booths. I played a leading creative role on the MJN account. Our team’s success stemmed from our continued focus on becoming trusted advisors and industry experts.
Client:
Mead Johnson Nutrition
Agency:
Fire & Rain
Pictured Below:
CLM Presentations with Delivery Through the VEEVA Platform
Our agency was involved in creating CLM presentations for the MJN medical sales team, delivering clinical data to healthcare professionals in the field.
Pictured Below:
Product Packaging
Fire & Rain housed a packaging team unit on location at the MJN manufacturing plant in Evansville, Indiana. I provided the designers with advanced skills when called upon such as professional image editing, and retouching. Pictured are digitally enhanced fruit composites for the Enfalyte® labels.
Pictured Below:
Pediatric Product Guide
Our team worked on transforming Mead Johnson Nutrition’s 130+ page Pediatric Product Guide to a mobile app. I partnered with the company’s in-house development team, providing wireframes, design assets, guidance on content management, and user experience derived from consulting with the MJN hospital sales team. We launched a website landing page when the app launched to create awareness within the medical community and developed a promotional video for the sales force to utilize in the field.
Pictured Below:
Pediatric Food Allergy Virtual Conference
Nutramigen®—formulated for the treatment of milk intolerance in infant’s—had a series of key clinical findings released in 2017. The brand manager tasked our team with a creative delivery of content, without utilizing the Nutramigen name. We facilitated a Pediatric Food Allergy Virtual Conference that enabled us to push out webinars, audio casts, video content and more in real-time.
Pictured Below:
Corporate Communication & Learning
Our relationship with Mead Johnson Nutrition enabled our team to work alongside brand managers, C-Suite executives, medical sales team members and industry experts.
Intrigued?
Laura Nunn 